PureField Potatoes

Purefield is AB Produce’s premium peeled potato brand, created exclusively for foodservice.

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Why Purefield
Chefs and catering operators choose our potatoes for consistency, reliability and flavour they can count on.
Premium Varieties. Chosen for taste, texture and reliable cooking results.
Chef Convenience. Consistent sizing and quality that save prep time, reduce waste, and deliver repeatable results in every dish.
Strict Standards. Peeled and graded to meet professional kitchen requirements.

With over 40 years of potato expertise, we combine trusted farming roots with industry-leading food safety, technical assurance and a commitment to sustainability.

Potato Varieties
Purefield offers a carefully selected range of premium potato varieties, each suited to professional kitchens.
Prepared to Specification. Our potatoes are graded carefully for size, consistency and finish, they save chefs valuable prep time while guaranteeing uniform results in service.
Family roots established in local farming in Leicestershire.
Technical Assurance

Purefield is supported by more than 40 years of potato expertise and industry-leading standards.

BRC certified for food safety
Full traceability from farm to kitchen
Rigorous quality checks for consistency
Sustainability

Our operations are powered by on-site anaerobic digestion and solar energy. This reduces waste, lowers costs and cuts carbon impact — helping our customers meet sustainability goals while securing reliable long-term supply.

Technical Assurance

Purefield is supported by more than 40 years of potato expertise and industry-leading standards.

BRC certified for food safety
Full traceability from farm to kitchen
Rigorous quality checks for consistency
Sustainability

Our operations are powered by on-site anaerobic digestion and solar energy. This reduces waste, lowers costs and cuts carbon impact — helping our customers meet sustainability goals while securing reliable long-term supply.

Partner With Purefield

Premium peeled potatoes trusted by foodservice professionals for flavour, consistency and sustainable supply.

Phone
+44 (0)1530 514 600 (Mon–Fri, 9:00–17:00)
Location
Enterprise House Repton Rd Measham DE12 7DT
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